Close this search box.

< Back

how to start an eyelash extension business

How to start an eyelash extension business in 2024

Disclaimer: This page may contain affiliate links. If you buy something we may earn a commission at no extra cost to you. Thanks for supporting our site!

Table of Contents

The eyelash extension industry is rapidly growing, transforming beauty routines for many. What used to be a niche market is now a thriving global trend, making it a promising area for entrepreneurs. Eyelash extensions offer a practical solution for enhancing appearance with less reliance on daily makeup. This shift towards more personalized beauty treatments has significantly raised the industry’s profile.

In this guide, we’re diving into how to start an eyelash extension business in 2024. We’ll explore the current market trends, how to craft an effective business plan, handle legalities, and ensure customer satisfaction. If you’re looking to enter the beauty industry, this article will provide the essential steps to bring your business idea to life. Let’s get into the practicalities of starting an eyelash extension business and discover the opportunities it holds.

Understanding the Eyelash Extension Market

If you want your own lash business, it’s a good idea to understand the market you’re entering into. Dynamic and ever-evolving, is not just about adding glamour to one’s look; it’s about offering convenience to your clients and personalisation of the services you’re offering.

Market Trends

Today’s eyelash extension trends focus heavily on customization and innovation. Clients want a range of options, from subtle, natural looks to more dramatic styles. There’s also a growing emphasis on quality and safety. People are choosing materials that are less likely to cause irritation, such as hypoallergenic options. Additionally, technology is playing a bigger role, making it easier for clients to book appointments and choose their styles online. Looking forward, the industry is moving towards more environmentally friendly and sustainable practices, in line with increasing consumer concern about the planet.

Signing up for newsletters, staying in contact with your suppliers, and networking with other lash technicians are great ways to stay up to date with the latest market trends.

Target Market

For any new business, especially in eyelash technology, understanding your target market is crucial. The eyelash extension market caters to a varied clientele, including different age groups and those with diverse lifestyles. Typically, your audience will comprise individuals who prioritize convenience and are ready to invest in beauty treatments for long-lasting effects. This group often includes working professionals and busy parents looking to simplify their beauty routines while maintaining a professional look. It’s also popular among younger customers who are attracted to the latest trends and personalized beauty options.

Knowing who your potential clients are – their needs, habits, and preferences – is essential. This understanding allows you to tailor your services and marketing strategies effectively, ensuring your business resonates with the right people and succeeds in a competitive market.

Competitive Landscape

The competitive landscape in the eyelash extension industry is marked by both local and global players, with salons and independent technicians vying for market share. Competition is often based on factors like pricing, quality of service, brand reputation, and the range of styles offered. To carve out a niche, business owners need to focus on distinguishing their services, perhaps through specialization in certain styles, offering exceptional customer experiences, or leveraging unique marketing strategies. Keeping abreast of competitors’ tactics and continuously innovating will be essential in creating a sustainable and profitable business.

Understanding the eyelash extension market requires a blend of industry knowledge, market research, and awareness of the competitive dynamics. By staying attuned to these factors, you can position your business for success in this glamorous and rewarding industry.

Developing a Business Plan

Embarking on the journey of running your own lash business demands more than just passion and skill; it requires a meticulously crafted business plan. A solid business plan is not just a document, but a roadmap that guides your venture from an idea to a successful enterprise.

Importance of Planning

The significance of a well-thought-out business plan cannot be overstated. It serves as a critical tool for understanding market dynamics, managing resources, and attracting investors or lenders. A comprehensive plan helps you anticipate challenges, strategize solutions, and set realistic goals. It’s the foundation upon which you build your business, measure progress, and adapt to the ever-changing market.

Key Components

A solid business plan for an eyelash extension business should encompass several key elements:

  1. Business Goals and Objectives: Define clear, achievable goals. Whether it’s reaching a specific revenue target, expanding services, or building a loyal customer base, these objectives should guide your business decisions.
  2. Market Research: Include a detailed analysis of the eyelash extension market. Identify your target market, understand their needs, and analyse your competitors to find your unique selling proposition.
  3. Budget and Financial Planning: Outline your initial start-up costs, ongoing expenses, and revenue projections. A realistic and detailed budget is essential for managing finances effectively and ensuring profitability.
  4. Marketing Strategies: Develop a comprehensive marketing plan. This should include online and offline marketing tactics, leveraging social media, and building a strong brand identity to attract and retain customers.
  5. Operational Plan: Describe the day-to-day operations, from client appointment scheduling to inventory management. This section should detail the workflow and the necessary resources to run the business efficiently.

Resources and Tools

Several resources and tools can aid in business planning. Software like LivePlan or Bizplan offers templates and guidance for crafting a professional business plan. Additionally, tools like QuickBooks for financial planning and Hootsuite for social media management can be invaluable in executing your plan effectively.

Creating a thorough and well-researched business plan is the first step towards launching a successful eyelash extension business. It demands time and effort, but the payoff is a clear direction and a stronger chance of business success.

Legal and Regulatory Considerations

Navigating the legal and regulatory landscape is a crucial aspect of starting an eyelash extension business. Understanding and adhering to these requirements not only ensures compliance but also builds trust and credibility with your clientele.

Licensing and Permits

The first step in legal compliance is obtaining the necessary licenses and permits. Depending on your location, this may include a general business license, a cosmetology or esthetician license, and a health department permit. The requirements for a cosmetology or esthetician license often involve completing a certain number of training hours and passing an examination. Additionally, if you plan to operate from a physical location, you may need a zoning permit. It’s essential to research and understand the specific requirements of your city and state, as regulations can vary significantly.


Having the right insurance in place is critical for protecting your business and your clients. At a minimum, you will need general liability insurance to cover any accidents or injuries that could occur on your premises. Professional liability insurance, also known as malpractice insurance, is equally important as it protects against claims of negligence or harm due to your services. If you plan to hire employees, worker’s compensation insurance will likely be a legal requirement. It’s advisable to consult with an insurance professional to determine the appropriate coverage for your specific business needs.

Compliance with Health and Safety Standards

Adherence to health and safety standards is paramount in the beauty industry. This includes ensuring a clean and sanitary environment, proper sterilization of equipment, and adherence to any local health regulations. Staying updated with industry best practices and attending regular health and safety training can be beneficial. Moreover, it’s important to stay informed about any changes in regulations, particularly those related to cosmetic services and products.

Understanding and complying with these legal and regulatory considerations is not just a legal necessity but also a vital part of establishing a professional and trustworthy business. It demonstrates your commitment to providing safe, high-quality services to your clients.

Securing Finance and Budget Management

Launching an eyelash extension business requires not just creativity and skill, but also a solid financial foundation. Understanding your financing options and managing your budget effectively are key to the long-term success and sustainability of your business.

Financing Options

There are several avenues to explore when securing funding for your business:

  1. Savings: Using personal savings is the most straightforward method, though it may not be feasible for everyone.
  2. Bank Loans: Traditional bank loans can be a reliable source of funding. Prepare a strong business plan to increase your chances of approval.
  3. Small Business Grants: Some governments and private organizations offer grants to support small businesses, especially those led by women or minorities.
  4. Investors: Finding an investor can provide not only funding but also valuable business guidance. This could be through business partnerships or angel investors.
  5. Crowdfunding: Platforms like Kickstarter or Indiegogo allow you to raise funds from a large number of people, often in exchange for early access to services or special perks.


Effective budget management is crucial. Here are some tips:

  1. Keep Track of All Expenses: Maintain a clear record of all business-related expenses to understand your financial flow.
  2. Prioritize Spending: Focus on essential expenditures that directly contribute to client satisfaction and business growth.
  3. Plan for the Unexpected: Set aside a contingency fund for unforeseen expenses.
  4. Regularly Review Your Budget: Adjust your budget based on business performance and market changes.

Investment Priorities

When allocating funds, consider these key areas:

  1. Training and Certification: Invest in quality training to ensure you provide the best service to your clients.
  2. Quality Products and Equipment: High-quality products and reliable equipment are essential for customer satisfaction and repeat business.
  3. Marketing and Branding: Allocate funds for marketing activities to build your brand and attract clients. This includes online marketing, social media presence, and traditional advertising.
  4. Business Operations: This includes rent (if you have a physical location), utilities, insurance, and employee salaries (if applicable).

By carefully considering your financing options and managing your budget with foresight, you can lay a strong financial foundation for your eyelash extension business, positioning it for growth and success.

Training and Certification

In the world of eyelash extensions, where precision and artistry play a pivotal role, the importance of professional training and certification cannot be overstressed. These elements are not merely credentials but are foundational to building a reputable and successful business.

Importance of Professional Training

Professional training equips you with the necessary skills and expertise to perform eyelash extension services safely and effectively. It’s about mastering the art of application, understanding the nuances of different eye shapes and lash types, and learning how to prevent infections or allergic reactions. In an industry where the safety and satisfaction of your clients are paramount, being well-trained is non-negotiable.

Certification Programs

There are numerous reputable certification programs available, ranging from beginner to advanced levels. These programs often cover various aspects, including lash application techniques, safety and hygiene practices, customer consultation methods, and aftercare advice. Look for courses accredited by recognized beauty associations or institutions. Some renowned names in eyelash extension training include the Lash Inc. Academy, Xtreme Lashes, and The Lash Professional. These courses not only provide comprehensive training but also lend credibility to your business.

Continuous Education

The beauty industry, particularly the eyelash extension sector, is constantly evolving with new trends, products, and techniques. Engaging in continuous education is essential to keep your skills up-to-date and to stay ahead of the curve. This can be achieved through advanced courses, workshops, webinars, and industry conferences. Additionally, joining professional forums and networks can provide valuable insights and keep you connected with industry developments.

In summary, investing in professional training and certification is crucial for anyone looking to start an eyelash extension business. It not only ensures the highest standards of service quality but also instills confidence in your clients. Continuous learning and development further enhance your expertise, ensuring your business remains competitive and progressive.

Setting Up Your Workspace

Creating the perfect workspace for your eyelash extension business is pivotal to its success. This space should not only be functional but also welcoming and reflective of your brand’s ethos.

Choosing a Location

The first decision is choosing the right location. You have several options:

  1. Home-Based: Ideal for those starting with a limited budget. Ensure you have a dedicated space that is quiet and separate from your personal living areas.
  2. Salon: Renting a space in an existing salon can be a great option. It offers the advantage of existing foot traffic and potential client referrals.
  3. Mobile: Offering mobile services provides flexibility and convenience to clients. Ensure you have a portable kit and consider travel time and costs.

Each option has its pros and cons, and your choice should align with your business model, budget, and target clientele.

Design and Setup

Your workspace should be designed for comfort and efficiency. Consider these aspects:

  1. Comfortable Seating: Invest in a high-quality, adjustable beauty bed for clients and an ergonomic chair for yourself.
  2. Adequate Lighting: Good lighting is crucial. Opt for bright, natural light supplemented with adjustable LED lights.
  3. Clean and Organised Space: Maintain a clutter-free and hygienic environment. Have storage for supplies and a waste disposal system.
  4. Decor: The decor should reflect your brand. A calming, aesthetically pleasing environment enhances the client experience.

Equipment and Supplies

Essential tools and products include:

  1. High-Quality Lashes and Adhesives: Choose a variety of lengths, thicknesses, and curves to cater to different preferences.
  2. Application Tools: Tweezers, eyelash brushes, and a magnifying lamp are must-haves.
  3. Sanitation Supplies: Disinfectant solutions, hand sanitizers, and disposable applicators are vital for maintaining hygiene.
  4. Aftercare Products: Offering aftercare products like lash cleansers can add value to your services.

Setting up your workspace thoughtfully not only ensures operational efficiency but also plays a crucial role in creating the right impression and delivering quality service to your clients.

Marketing and Building a Clientele

In the competitive world of eyelash extensions, effective marketing and strategic client building are crucial for standing out and driving business growth. Your marketing efforts should be focused on creating a strong brand identity, establishing a robust online presence, and leveraging networking and partnerships.


Your brand is more than just a logo or a business name; it’s the experience and perception you create for your clients. A strong brand identity resonates with your target market and sets you apart in the market. Elements like your business name, logo, colour scheme, and overall aesthetic should reflect the quality and style of your services. Consistency across all marketing materials and customer touchpoints is key to building brand recognition and trust.

Digital Marketing

In today’s digital age, having an online presence is non-negotiable:

  1. Website: Create a professional website that showcases your services, pricing, and portfolio. Ensure it’s user-friendly and optimised for mobile devices.
  2. Social Media: Platforms like Instagram and Facebook are ideal for promoting your work. Regularly post high-quality images of your eyelash extensions, share client testimonials, and engage with your audience.
  3. Email Marketing: Build an email list to send out newsletters, special offers, and updates. This keeps your business top-of-mind with your clients.
  4. Online Booking System: Implementing an online booking system on your website or through a social media platform makes it convenient for clients to schedule appointments.

Networking and Partnerships

Building a network is invaluable in growing your clientele:

  1. Industry Events: Attend beauty expos, workshops, and local business events to connect with peers and potential clients.
  2. Partnerships: Collaborate with local businesses like hair salons, bridal shops, or spas. This can lead to referral partnerships and cross-promotional opportunities.
  3. Community Engagement: Participate in community events or charity functions. This not only builds your network but also enhances your local reputation.

Effective marketing and networking are about building relationships and creating a brand presence that attracts and retains clients. By combining these strategies, you can establish a loyal clientele and grow your eyelash extension business.


Embarking on the journey to start your own eyelash extension business is an exciting venture. We’ve covered crucial steps from understanding the market, developing a solid business plan, navigating legalities, managing finances, to the importance of training and setting up an ideal workspace. We also delved into effective marketing strategies and the essentials of business management.

Remember that success lies in attention to detail, dedication to quality, and a continuous pursuit of growth and learning. Take the next step towards realizing your dream – start planning, stay informed, and keep evolving. For more resources and guidance, consider signing up for our newsletter or downloading our comprehensive business plan template. Your journey to beauty entrepreneurship begins now!

Side Hustles NZ

Hey, I’m Rachel! I started Side Hustles NZ in 2021 with the goal of helping Kiwi’s start and grow small businesses in New Zealand. During the week you’ll find me discussing side hustle ideas in our Facebook group, working in my website design business, or riding my horses.

Table of Contents

Become a member

Accelerator is an online platform for Kiwi's who are building businesses.

Sell in our Marketplace

We're making it easy for small businesses to sell their products online

More reading

Latest articles...